Introducing Waza


Waza is a Japanese word that combines the concepts of high artistry with skillful technique. It neatly captures our vision for the firm: a combination of outstanding design and messaging infused with market strategy and the practical experience/battle scars of a career in the corporate and product marketing trenches — where messaging meets Magic Quadrant and the PowerPoint hits the pipeline.

We’re focusing exclusively on helping B2B tech companies find their voices, tell their stories and better connect with their buyers, investors and industries. We understand enterprise and emerging technologies and how to simplify these complex products and services into compelling positioning, engaging, straightforward, and memorably packaged. Anyone can market a Ferrari*—we like the complex stuff and it’s what we’ve spent our careers branding, messaging and marketing.

“Anyone can market a Ferrari*—we like the complex stuff and it’s what we’ve spent our careers branding, messaging and marketing.”

Hundreds of hours on trade show floors and in customer briefings means we’re well aware of the pitfalls as well – the buzzwords and tech jargon that too often reduce B2B marketing to the merely mechanical, meaning and value all but submerged beneath a white noise of well-worn cliché and ten-dollar adjectives. In a crowded marketplace, it’s the companies with authentic, resonant brand stories that stand apart—the lighthouse brands that cast a bright light in the marketplace. These are the leaders that make genuine connections with their customers, define and lead categories, set the pace and drive the conversation, become unicorns and market leaders.

If that sounds like what you’re looking for, we’d love to talk.

*You just need a Ferrari and a camera. We’re happy to attempt to prove this proposition to agencies that might take offense—just send over the Ferrari. We already have a camera.

©2024 Waza Partners, LLC. All Rights Reserved.

©2024 Waza Partners, LLC. All Rights Reserved.

©2024 Waza Partners, LLC. All Rights Reserved.

©2024 Waza Partners, LLC. All Rights Reserved.