Case study
Hewlett Packard Enterprise
Campaign strategy
Campaign messaging & positioning
Website application design and development
Event strategy and design
Problem
HPE, a leader in the tech industry, needed to address several challenges in a rapidly evolving market. They required a way to communicate the value of hybrid IT amidst the growing dominance of cloud solutions and sought to launch their pioneering composable infrastructure product, HPE Synergy.
Additionally, they faced the ongoing challenge of making complex enterprise technology accessible and engaging for their target audience, while effectively capturing and nurturing leads.
Solution
To tackle these challenges, our team collaborated with 451 Research to create a highly visual and interactive web application. This tool enabled users to evaluate their optimal mix of public cloud, private cloud, and traditional IT infrastructure, providing personalized benchmarks and insights based on global, regional, and industry-specific data. We also developed a comprehensive digital, social, and lead-generation campaign to support the launch of HPE Synergy, the world’s first composable infrastructure.
Additionally, we designed an infographic system to simplify the complex messaging around HPE’s cloud products, helping prospective customers and sales teams quickly grasp the benefits and applications of these technologies.
Impact
The Right Mix web application, which debuted at HPE Discover London 2015, was a major success. It remained online for 18 months, generating nearly 800 leads with an impressive in-app conversion rate of 17.93%. The tool was translated into eight languages and integrated into ongoing email, display, and social media campaigns.
Our multi-phase campaign for HPE Synergy effectively positioned the product as a market leader, while the infographic system we developed helped accelerate the learning curve for both customers and sales teams, ultimately speeding up time to revenue for HPE’s cloud solutions.
The global Right Mix app campaign—available in eight languages—yielded an unprecedented 800 leads and 17.93% conversion rate.
