Case study
Jscrambler
Brand positioning and messaging
Brand identity
Updated Design System
Challenge
Jscrambler, a leader in JavaScript protection for over a decade, needed to redefine its messaging and brand identity to better align with its proactive approach to security. The existing brand lacked the strategic focus needed to resonate with clients who prioritize safeguarding every customer interaction while enabling innovation.
The challenge was to create a messaging framework and visual identity that clearly communicated Jscrambler’s role as a trusted defender of digital assets in a competitive web security landscape.
Solution
A new messaging framework was crafted based on insights from stakeholder interviews and a competitive analysis. This positioned Jscrambler as a reliable partner that proactively secures client-side interactions. The visual identity was refined with an updated logo and a cohesive design system that reflected the brand’s values of trust, integrity, and proactive defense.
The process included developing a brand messaging framework with clear value propositions and experience principles, alongside a modernized visual identity that enhanced the brand’s presence across digital and physical touchpoints.
Impact
The rebranding initiative resulted in a stronger and more cohesive brand presence that effectively conveyed Jscrambler’s commitment to security and innovation.
The updated messaging and visual identity improved brand recognition and trust, enabling Jscrambler to better compete in the web security market. With a clear, compelling message and a unified visual identity, Jscrambler was positioned as a proactive defender of digital interactions, resonating with both existing clients and new prospects.
“These visuals align perfectly with our mission to continuously prevent compromise of client-side applications”
